Privacy Policy

At Cross Trik (“we”, “us”, or “our”), we understand that your privacy is as important as the performance of our outdoor apparel. Just as we craft our technical gear with precision for your alpine descents and endurance rides, we handle your personal data with the same care and attention to security. This Privacy Policy explains how we collect, use, and protect your information when you visit crosstrik.com (the “Site”).

1. Information We Collect

To provide you with seamless service from trailhead to checkout, we collect:

• Personal Identification: Name, email, shipping/billing address, phone number when you create an account or place an order.
• Payment Information: Credit card details processed securely via PCI-compliant systems (we never store full card numbers).
• Activity Data: Purchase history, product preferences for alpine skiing, cycling, or other outdoor activities.
• Technical Data: IP address, browser type, device information, and cookies (see Section 6).
• Communications: Emails, chat logs when you contact our adventure-ready support team.

2. How We Use Your Information

Like selecting the right baselayer for conditions, we use data appropriately:

• Process orders for your performance gear with bank-level encryption
• Personalize recommendations for hiking, skiing, or cycling equipment
• Improve our Site’s functionality and user experience
• Communicate about orders, new collections, or endurance events
• Prevent fraud and enhance security for all adventurers
• Comply with legal requirements (like customs for international shipments)

3. Data Sharing & Disclosure

We treat your data like proprietary fabric technology – with protection:

• Service Providers: Trusted partners for payment processing (Visa/MasterCard/PayPal), shipping, and IT services – all bound by confidentiality.
• Legal Compliance: When required by law or to protect our community from harm.
• Business Transfers: In case of merger/acquisition, with notice.
• Never Sold: We don’t sell your data to third-party marketers.

International data transfers comply with GDPR for European customers.

4. Data Storage & Security

We guard your data like our weather-resistant gear protects against elements:

• Encrypted storage with 256-bit SSL technology
• PCI-DSS compliant payment processing
• Regular security audits of our systems
• Data retention only as long as necessary for operations or legal requirements

5. Your Rights

You control your data like choosing your adventure gear:

• Access/Correction: Review or update your account information anytime.
• Deletion: Request account deletion (excluding transaction records required by law).
• Opt-Out: Unsubscribe from marketing emails (transactional messages still sent).
• Restrict Processing: Limit how we use certain data.
• Data Portability: Request a copy of your personal data.

Contact [email protected] to exercise these rights.

6. Cookies & Tracking Technologies

Like trail markers, cookies help navigate your experience:

• Essential Cookies: Required for checkout and account functions.
• Performance Cookies: Analyze Site usage to improve performance.
• Marketing Cookies: Show relevant ads for hiking/cycling gear (manage via cookie banner).

Adjust settings through your browser or our cookie consent tool.

7. Children’s Privacy

Our KIDS collection is for young adventurers, but we don’t knowingly collect data from children under 13 without parental consent.

8. Policy Updates

We’ll notify you of significant changes, just as we’d alert you to changing trail conditions.